Digital Marketing

Digital marketing that brings enquiries, not just likes

We help small and mid-sized businesses get found on Google, stay active on social media and run ads that pay for themselves – with clear goals, transparent costs and reports you can understand.

  • Search engine optimisation (SEO) and local SEO
  • Social media management – Instagram, Facebook, LinkedIn
  • Google Ads and Meta (Facebook/Instagram) ads
  • Google Business Profile set-up and reviews
  • Content, blogs and email / WhatsApp campaigns
  • Monthly reports in plain language

Marketing for businesses that need results they can measure

A good website is only the start – customers still have to find it. Many small businesses post on social media every day or spend on ads without knowing what it brings back. We plan your marketing around one question: which activity brings you enquiries and sales? Then we do more of that and stop what does not work.

What we offer

SEO & local SEO

Technical fixes, keyword research, on-page optimisation and content so you rank for what your customers search – including “near me” searches in your city. Why SEO matters.

Social media management

A monthly content calendar, post designs, captions and community replies on Instagram, Facebook and LinkedIn – in your brand’s voice. Which platform suits you?

Google Ads

Search, display and YouTube campaigns with conversion tracking, so you see the cost of every enquiry – not just clicks.

Meta ads (Facebook & Instagram)

Targeted campaigns for leads, sales, event and course registrations, NGO donations and retargeting. Our approach to paid ads.

Google Business Profile

Set-up and optimisation of your profile on Google Maps, regular posts, photos and a simple process to collect and answer customer reviews.

Content, email & WhatsApp

Blog articles, newsletters and WhatsApp broadcast campaigns that keep past customers coming back – connected to Zoho Campaigns or your CRM.

Transparent from day one

  • Your ad budget stays in your own account. You pay Google and Meta directly; our fee is separate and written in the proposal.
  • No long lock-in. Monthly plans you can pause or change, with a clear scope of posts, campaigns and SEO work.
  • Honest goals. Nobody can guarantee “rank #1 on Google” – we agree realistic targets for traffic, enquiries and cost per lead.
  • Plain-language monthly reports showing what was done, what it cost and what it brought.
  • You own everything – pages, ad accounts, content and data.

Marketing works best on a fast, secure website

Ads and SEO send visitors to your website; if it is slow or looks unsafe, they leave and your budget is wasted. That is why we often start with a free website audit and fix speed and security first – or build a new lightweight website that converts.

How we work

  1. Free consultation & audit – your goals, audience, competitors and current website.
  2. Written plan – channels, monthly activities, ad budget and our fee, with no hidden costs. Our engagement models.
  3. Set-up – tracking (Google Analytics, Search Console, Meta pixel), profiles and campaigns.
  4. Run & improve – we publish, monitor and adjust every week based on results.
  5. Monthly review – a short report and call: what worked, what we change next month.

Frequently asked questions

How soon will I see results?

Paid ads can bring enquiries within days of launch. SEO usually takes 3–6 months to show steady growth because Google needs time to trust new content. Social media builds trust and reach over a few months.

How much should I spend on ads?

It depends on your industry and goals. We suggest starting with a small test budget, measuring the cost per enquiry, and increasing only what works. We recommend the budget in your written plan.

Do you work with NGOs and educators?

Yes – we run awareness and donation campaigns for NGOs and registration campaigns for academies and trainers. See our portfolio.

Want to know where to start? Schedule a meeting or read when to start paid marketing.

Clients trust iSoftra

★★★★★
We appreciate the effort and quality of work done by iSoftra for setting up Jira for our agile team. Best of luck for their future ventures.
I iKnowGaps Inc Trustpilot
★★★★★
It’s rare that you come across a standout mentor like Kapil. He is super patient and provides thorough information – he helped a lot in executing JQL. It has really strengthened my understanding of Jira, and I recommend it to anyone who wants to know more about Jira.
A Adel Abou Trustpilot
★★★★★
The session on how we can use Jira in our daily activities, with advanced features explained, was well led by Kapil Anand. I would recommend this training.
S Sheeba Trustpilot